The Amityville Horror poster analysis

Colour scheme: the colours in this poster are extremely dull, dark, washed out colours, alongside, the use of red, grey and green. By selecting these colours, they reflect the genre of the film, the darkness of the poster makes it instantly recognisable as a poster for a horror movie. The dark tones in the poster may help to symbolise the dark tones that will be included in the film, this could be hinting at potential themes.

Main Image: The main image is made up of an image of the leading character alongside a photo of the Amityville house where a majority of the film is set and story line based around. By using this image, it shows the viewers the key elements of the film without revealing too much of the plot.

Props: the use of the shotgun as a prop helps to promote the idea of violence, its violent nature would mean that the appropriate audience is not for the younger audience, this has connections to the horror genre.

The header of the poster mentions world famous producer and director Michael Bay. To the audience this is likely to be a familiar name amongst horror fanatics, people are more inclined to see a film if it either is directed or contains actors of films they’ve seen previously.

The font used for the main title is very bold and sharp, the letter “Y” trails down this connotes the idea of a trail of blood, it’s also written in red, red is often used to symbolize danger.

The “based on a true story”” tagline is meant to convey narrative authority and human interest. This furthermore suggests the film isn’t some made-up stuff, it’s history, and actually happened. This therefore is providing insight into the human condition that goes beyond what fantasy could explore. The idea of a true story grips the audience.

On the bottom left hand side of the poster it can be seen written the words KATCH ‘EM & KILL ‘EM, is written .in a faint white colour, this creates the look that it has been scratched into something this effects connotes panic and irritation. This is potential dialogue from the film. The overall feeling that you get from reading that is fear and curiosity as it makes you want to know exactly what that disturbing phrase means.